Business Card Blues August 12 2013
|Business Card Conundrum!|
How do Interior Designers decide on a design for their own homes and spaces? How do car salespeople decide what car to buy? How long does it take a Real Estate agent to choose the perfect house for themselves?
How on earth am I ever going to settle on a business card design?
In my 3 short years of being in business, I have been through over half a dozen business card designs. But I'm a big girl now, and I feel like it's time to settle down and commit to a design. But that process is taking what feels like forever! Many artists say their works are never really "finished," but you just have to reach a stopping point. Deadlines arrive and one must stop the design process and move on to the next project.
I have Stationery Academy coming up and I wanted to have some lovely business cards to pass out to all the other attendees. Already at odds with my latest biz card design, I set out to freshen it up. Heck, this time I decided I was even going to get them professionally printed! So I got a design together and sent it off to the printer. I kept my mock up out on my desk for a few days and the more and more I looked at it, the more and more I began to dislike it. Drats. I was already sick of my new card design before they even arrived!
So the day UPS delivered them was bittersweet. I opened the package with about as much enthusiasm as one would open a box of rocks with. I pulled a few of them out, and gasp! The printing was horribly off center! Every. Single. One. Of. Them. I couldn't believe it. Any excitement that I had about my new cards was immediately doused by disappointment. *insert two minutes of sulking*
EXCELSIOR! (anyone seen Silver Linings Playbook?) I called the printing company and (politely) explained that the cards were far too off-center for me to use. As a graphic designer, they would be representing my brand and were unacceptable (which is true). They apologized and gave me a credit for almost the full amount of the printing cost. And the silver lining is that I do not have to use the cards that I already disliked!
But, back to square one, I needed to design ANOTHER business card! I've been working on it for a couple weeks now. I think I'm ALMOST ready to call a stopping point and pull the trigger to get them printed. (sneak peek at the top)
One day I'll make a collage of my Business Card Archives. It will be similar to looking through old photos and saying, "what was I thinking?"